How to Use Social Media for Real Estate Agent
Facebook is where people go to to connect with friends and family online. Most realtors want to connect with friends and family of clients. It provides trust and word of mouth marketing.
How can you, as a good real estate agent, tap into this market? How can you get your name and listings marketed to your local clients using the largest social networking site?
Here’s a few simple tips.
Set up a Facebook Page. Don’t use your personal Facebook account for your real estate services. Why? It lacks professionalism, and you miss out on a lot of essential business features (such as the ability to run Facebook contests, and check your Facebook Insights). It’s really easy to make a Facebook Page, and it’s worth the effort.
Once you have a Page, use it to engage your clients:
1. Post about Your Neighbourhood. Show off your listings’ neighbourhood. This both markets your area to prospective residents, and it also shows your passion and knowledge of where you are selling homes. For example, If there is a new community centre being built, post about it, and express the merits and how it will make the lifestyle better for new (and existing) residents.
Check out how Bond Real Estate posts about their neighbourhoods in New York:
2. Use Images when you Update. Images on Facebookare the most engaging types of content. The more Likes, shares and comments your posts get, the more they will be viewed in News Feeds by the friends of your Facebook Fans (people who Like your Page).
3. Post about Events in Your Neighbourhood. Show how wonderful your city culture is. Post about local events in your town. If you’re going to a neighbourly event, tell your Fans, and invite them to join you. Ask questions, too, to spark engagement.
Check out how Polygon Homes uses this tactic on their Facebook Page. They engage with their market (Vancouver) and show off the amazing events you could go to if you lived in this city. They ask a question, too, to get more comments and create a friendly tone.
4. Show you Care About Your Clients. You do this in person, so show you care about your clients on your Facebook Page too.
Check out how Realtors Marni and Shannon elegantly welcome new homeowners on possession day. The post is visually appealing, and subtle (by not mentioning names). The new clients know who they are, and it shows prospective homebuyers that you genuinely care and follow up.